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What Is Digital Marketing?

Digital marketing involves marketing campaigns which can be seen on computers, phones, tablets etc. It is a type of marketing strategy which is done with the help of videos, SEO, display ads and social media. It is totally different from traditional marketing techniques in a way that instead of marketing in newspapers, magazines etc, it is done online.

With the help of digital marketing services, all the businesses, be it a startup or an established enterprise, get an opportunity to promote and market their brands round the clock as these services are provided at very affordable prices. Digital marketing providers like Velosting can help you expand your business and take it to new heights.

What are the different types of Digital Marketing?

lock icon Search Engine Optimisation

SEO is a kind of marketing tool which helps make the web pages attractive. In this type of marketing service, the factors which help reach the high ranking on SERP also called as Search Engine Result Pages are researched and weighed. Some of the factors which are considered to be important while improving and optimising a web page are:

  • Content quality
  • User Engagement levels
  • Mobile compatibility
  • Inbound links’ number and quality

lock icon Content Marketing

Another important type of digital marketing is content marketing, as its quality is the key component of improving the ranking of the page. The main working of content marketing is to attract leads which can be converted into the customers. Content marketing is done with the help of:

  • Blogs
  • Newsletters
  • Video and audio transcripts
  • Infographics
  • E-books

lock icon Social Media Marketing

Social media marketing is the method of bringing customers with the help of brand awareness through online discussions, where the services, features and benefits of the brand can be highlighted. As almost everyone nowaday uses social media platforms, social media ads can prove to be very beneficial. The platforms for social media marketing are:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Youtube

lock icon Pay-per-click Marketing

It is a kind of digital marketing service through which you have to pay a fee every time someone clicks on your digital advertisement. You need not pay a particular amount to run advertisements on various social media platforms, as you just need to pay for those ads with which individuals are interacting. There are number of factors which are being considered such as:

  • Ad quality
  • Keyword relevance
  • Quality of Landing page
  • Bid amount

lock icon Affiliate Marketing

In affiliate marketing, people can make money by following certain tactics such as by promoting someone else’s business. You can either work as a promoter or the company which works with the promoters. In this type of marketing, revenue sharing model is being followed, as commission is provided whenever someone buys the item that you are promoting.

lock icon Native Advertising

It is a kind of advertising which matches the form of the platform on which it is shown. They just have to blend in with the content so that they can look less intrusive. With them, the content looks natural be it a video, article or anything.

lock icon Influencer Marketing

In this, one has to work with an influencer who has a larger following. One can be a celebrity, a content creator or an expert in the industry. These influencers endorse your product to their followers on some social media platforms. It proves to be perfect for B2B and B2C companies which aim to reach a large audience.

lock icon Marketing Automation

In this, a software is being used in order to power the campaigns of digital marketing along with enhancing the efficiency of advertising. With this, you become able to create a strategy for your digital marketing efforts, thereby avoiding time-consuming processes.

lock icon Email Marketing

In this, you need to send a promotional message with the hope of getting a click form the prospect. The execution of it is very complicated, as at first, you have to make sure that your emails are wanted.

lock icon Mobile Marketing

With mobile marketing, you become able to engage with your target audience through SMS or MMS, mobile app alerts and much more.

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Digital Marketing FAQs?

In digital marketing, digital channels and platforms are being used in order to endorse the products and services so that potential customers can be reached upon.
A digital marketer develops and deploys online marketing strategies by connecting with online audiences, so that your brand can engage with customers.
As having an online business representation is important in this digital world, however, if marketing is not done effectively, there would not be any benefit of your online presence, but digital marketing strategies help you expand your online reach and bring more customers.
No, digital marketing is cost-effective, as only potential audiences are being targeted.
The company which completely assesses you needs both current and future. Rather than promising to boost your company immediately, it would identify the loopholes in the strategies and work with you in order to establish outcomes.
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